In 2015, Bordeaux City Hall organized a competition between several higher education schools to come up with a non-stigmatizing, federative campaign against anti-social behavior.
Third year design students from Sup de Pub Bordeaux had the idea of using the candid camera technique to give street furniture a “tangible” voice and thus protest against minor incidents of anti-social behavior which had become common place, using humor as an efficient trigger.
Their campaign, combining print media ( on city billboards, in Bordeaux) and digital media, enabled them to reach 15 000 people directly via social networks, with one video collecting over 50 000 views.
This video has since been included in a school textbook published by Nathan for teaching civil and moral education to be used be teachers working with children in years 5 & 6 (GB)/ 4th and 5th grade (US)
In 2016 this project was also awarded the Prix de la Campagne Citoyenne (Citizen’s Campaign Prize) organised by AACC (French association of communication agencies), which every year rewards the best campaigns aiming to promote the development of civic behavior or promote a humanitarian cause.
Watch the campaign video